You may have heard people talking about the importance of having a responsive website, but what does that mean and how important is it? In 2008, one of the top headlines in media was the prediction by, Mary Meeker that, “mobile [would] overtake fixed Internet access by 2014.” Well Mary, you knocked that prediction out of the park. In 2014, the number of global mobile users surpassed that of desktop users and as of last May, Google confirmed that there are more Google searches on mobile than on desktop.
Did you know?
- 39% of people will stop engaging with a website if images won’t load or take too long to load. – Adobe
- Between December 2013 and December 2015, smartphone internet consumption grew by 78% – Comscore
- 70% of mobile searches lead to an action within the hour – Skillcrush
- 93% of people who use mobile to research g on to complete a purchase (most happen in physical stores) – WebsiteBuilder.org
- For more Mobile Marketing facts, check out this great info graphic from WebsiteBuilder.org
Now that I have convinced you how many people are using their mobile devices to find businesses and services, let me explain how you can benefit by having a mobile-friendly (aka responsive) website.
Mobile Web Design – Why Suddenly All the Rage?
Before I start on a long, winded path about where mobile devices used to be and where they are today, let’s take a look into our past.
Nokia 3210! Thank you for the walk down memory lane. I’m sure you can all identify with some of these left-winged mobile devices. Not only is this a nostalgic photo for some of us, but you can see how the screen sizes of mobile devices has changed over time. The increase in screen size allows users to have more interactive experiences with these devices as functionality has significantly improved.
One Website, Multiple Platforms
Before web browsers had the capability to read multiple media screen sizes for one website, companies would create two different websites – one for mobile and one for desktop. Maintaining one website is enough work in itself! Thankfully, we now have the option to create one universal website that provides a great user experience across all devices (mobile, tablet and desktop), as well as for every screen size within each device category. Responsive websites are conducive to individual user’s viewpoints on their dedicated device. These responsive designs adjust elegantly to any screen resolution.
Mobile Responsiveness + SEO
What does Google think?
On April 21st, 2015, Google announced that having a mobile friendly website was indeed a ranking factor in Google’s SERP’s. Enough said.
On average, users are not going to wait very long for your website to load on your phone – especially when this is lingering in the top left corner:
Less is more
Although content is king in SEO, and SEO experts will emphasize this time and time again (guilty!), keeping your mobile content shorter and more engaging will improve user experience for your customers.
Call to actions
What is the purpose of your website? If your goal is to have some sort of interaction with your customers and be easily accessible, you must have clickable call-to-actions on your site.
How many of you have been looking for a storefront or restaurant while you wait at a stoplight? The time you have to safely look at your phone (I am of course assuming you all wait to check your phones at a red light) before the light turns green is minimal. In this period, you want your Google search result to return the most relevant sites for your criteria, and once you click on the relevant business, you want an action that can be performed, as the light turns green. In this scenario and most like it, these are the two must-haves on your mobile site:
- Click to Call button
- Address linked to Google Maps
Although mobile responsive websites are so important these days, there are still many companies that have not moved their current website over to be responsive. It can be time consuming and many people do not know where to start. Our digital marketing experts at C1 Partners will be happy to help with any questions or advice you may have. To get in touch, feel free to give us a call at (303) 501-1821 or fill out the contact form above.