Why Local SEO is Important
As a small to medium-sized business operating firmly within the digital age, you’ve no doubt already come to realize just how important SEO (search engine optimization) truly is. The vast majority of all online experiences still begin with a search engine and Google handedly leads the pack in that regard. The right SEO campaign doesn’t just help you attract the right type of attention – it also makes it easier than ever to connect with the people who matter the most to your brand.
However, one thing that many people don’t realize is that there is something even more important today than larger SEO – local SEO, to be exact.
Consider for a moment the fact that the vast majority of adults in the United States own a smartphone – and that each of those powerful little devices comes with a GPS chip embedded inside. While it may have started as a way for users to get turn-by-turn directions between any two points, this GPS functionality built into the mobile landscape has grown into something much more powerful – particularly as far as mobile marketers are concerned.
Also consider the fact that an who do a local search on their smartphone tend to visit a store within one business day. When you also acknowledge that an incredible use a search engine like Google at least once a day, you begin to get an understanding of why improving your local SEO game needs to become a number one priority sooner rather than later.
This also underlines the importance of citation building – a technique that can help you take your local SEO efforts to the next level.