You’re better than your competitors,
So why do they have better reviews than you do?
Whether it’s a recommendation from a friend, a co-worker, or even someone on Facebook, your everyday consumer still depends heavily on personal referrals to get the local services they really want done right. Google hasn’t eliminated the need for personal recommendations – it’s actually made them substantially more important. 91% of customers report reading online reviews, and 50% of people who find your store in local search will visit. Unlike the phonebooks of old, your store’s public listing is a breathing, living entity that a majority of your new customers are very likely to interact with before they ever meet you.
Maintaining a high ranking for local searches for your business, ensuring that information is accurate and actionable, and consistently improving your listing’s value are all a part of local reputation management.