If Facebook is a country, it can easily be the third largest nation in the world with over one billion monthly active users. Americans comprise the majority of its population with more than 150 million registered users—a staggering statistics any business owner in the Denver metro should realize.
Imagine this: you can bridge your brand to countless potential customers just by creating a business account—and that’s just Facebook. There are other major social networks, such as Twitter and Google+, that attract particular types of users and offer distinct functionality to streamline your business. All of them are at your disposal to market your products and services in different creative ways.
The question is can you maximize them all to your advantage? Sure, you know how to tweet or upload a video on YouTube, but it would take more than that to promote your brand to the fullest. In addition, understand that it requires a substantial amount of time for your efforts to pay off. You can’t log in to your business account and interact with customers only when you’re free.
Your profiles need experienced and skilled managers who have the expertise to get things right and let you concentrate on other matters you should deal with.
C1 Partners leads the way when it comes to Denver social media marketing. Our solutions let you harness the power of social networks, make your brand available to your target audience, and establish positive relationships. We’ll maximize the features of the channels relevant to your business and help you grow fast.
Our in-depth knowledge in digital marketing is your ace to increase your following fast. We’ll study the behavior of your target audience, discover ways to pique their interest, and find out the best time to reach them. Our team will create strategies based on research and use advanced techniques to bring your brand closer to users.
We’ll ensure each of your social page echoes what your brand is all about. We have outstanding graphic design capabilities to design any branding element you need to establish your identity and leave a lasting impression on your potential customers. We’ll put your slogan in a strategic place to effectively send your message across and ensure every user will remember you.
C1 Partners will turn every social platform into an online real estate tailored to your brand. While social media pages follow a standard template, we’ll customize every section to suit the nature of your business. This means you can get all the functionality you need to further serve your customers well.
Content in All Forms
The beauty of our Denver social media solutions lies in our ability to produce high-quality original content. Your page will be filled with different types of content to add more value to your brand. We can curate pieces from other authoritative sources, share the blogs on your website, post updates, design engaging infographics, and create share-worthy videos.
Let’s get your social media campaign rolling. Contact us today to speak with our experts.
How Does Social Media Help SEO?
Social media interaction is a significant indicator that shows how well a brand can establish online collaboration. While Google confirms that it doesn’t use social media signals as a part of its core algorithm, it has hinted that social media may impact secondary signals for rankings. This is why SEO marketers believe that it is highly important for businesses to be well-displayed across many social media sites and to establish collaboration within social media communities.
One important SEO practice is link building. This is the concept that third party link volume can determine the authority of sites for given search terms. Google’s most recent ranking updates further substantiates this, with links like these growing in importance for rankings. The idea was that people would interact with content by writing blog posts or posting about it on their own websites. However, this was before social media. Nowadays, engaging with content is as easy as clicking the “Share” button.
Because of social media, link building from third-party sites has dropped substantially. Google will likely increase significance for search on social media shares, comments, and likes as this kind of content interaction grows. As an example, Google has been indexing and crawling the entirety of Twitter since 2015, which is why tweets are showing up on search engine results more frequently.
A significant benefit that social media has is that it broadens your brand’s digital footprint. The stronger your digital footprint, the better your chances are at ranking higher and occupying better real estate on search results. Like link building from third-party sites, sharing content and establishing conversations on social media builds links to your site and helps bots crawl it more easily.
Aside from building effective SEO, social media can help brands get discovered, generate traffic to websites, and collaborate with the public. Social media is an incredible tool with endless marketing applications. It should be part of the core digital marketing strategy of any brand.
If you want to learn more about how to create an effective social media strategy, give us a call at (303) 501-1821.
Facebook has evolved way beyond its origins as a social networking site for college students. It has become one of the most dominant forms of communication today. Consider the following statistics:
- Active Users – Facebook has about 27 billion monthly active users as of 2018. Meanwhile, 1.49 billion users visit the site daily.
- Facebook Lite – Designed for areas in the world with slower Internet connections, Facebook Lite has 100 million monthly active users around the globe.
- Friends List – The average Facebook user has around 155 friends.
- US User Profiles – 82% of people between the ages of 18 and 29 years old have a Facebook profile, along with 79% of those aged 30 to 49 years old and 56% of seniors aged 65 and above.
Since it has such a massive built-in audience, Facebook is a very popular platform among marketers. There are more than 30 million business pages on the site right now. However, just putting up an ad isn’t enough. As with traditional advertising, Facebook advertising is about getting the right message in front of the right people at the right time.
Facebook Advertising: What You Need to Know
Facebook has a high level of customization that allows it to be anything that a marketer needs it to be. Because of this, there is no one way to go about advertising on Facebook. It all depends on your product and audience. You will need to create unique ads that cater to the people who will be viewing them.
Consider the following kinds of Facebook ads that you can make use of:
- Banner Ads – These usually appear at the top of the page and feature text, images, or videos.
- Native Advertising – These are designed to look like they’re an organic part of the site.
- Branded Content – These ads are usually seen on blogs, social media profiles, and search engine results. They are designed to be hyper-relevant to your audience’s interests.
- Sponsored Content – These ads are designed to provide content that is relevant, interesting, and promotional.
C1 Partners: Taking Your Facebook Advertising to the Next Level
At C1 Partners, we believe that Facebook advertising allows you create a momentum that can sustain your business for the next decade. If you have any questions about Facebook advertising, get in touch with us today.